Web Templates vs Custom Design

Web templates are classified as 'premade' website designs and can range in anything from a design from Template Monster to the simple theme that comes along with WordPress or any blog. In today's world, any professional web designer should have the experience to work with website templates, as well as create their own custom website design masterpieces for their clients.

Before you offer either one to your client, as a web designer you should know the features of both, as well as each of their individual advantages and disadvantages to select the one that would best serve your client. Compare the advantages and disadvantages of using a web template vs a custom designed website:

Website Template


  • Usually somewhat customizable
  • Ready for immediate download
  • Very low budget and cost
  • Shorter development time
  • Wide selection of premade templates
  • Ability to see what you're getting


  • Web design isn't unique
  • May be used on many other sites
  • Customization may be limited
  • May not be SEO friendly
  • Generic look of design

Custom Design


  • Customized and unique web design
  • More adaptable to your clients needs
  • Usually HTML / CSS validated
  • Unique branding suited to client


  • Cost usually a lot higher
  • Longer development time
  • Can't see till design is finished


Non-unique website templates are cheap, but like everything else you will get exactly what you pay for. Custom web designs cost more up front but can become one of the most important business assets you own and deserves careful consideration. For some clients who own business, the cost of a having a custom web site designed and managed by a professional designer is worth the steeper cost.

If you are a client looking for a personal website or something to get your feet in the door - we suggest going with a web template and finding a professional web designer that will customize a pre-made template design for you for about 1/4th the cost. This will save you money and time, but will allow you to get your own site up and running.

But beware of web design scams from designers who sell premade templates as unique custom designs!

Not sure where to find a trustworthy and talented web designer?
Contact us with additional details about your project for a free web design consultation.

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